Privacy Policy

Last updated: 10-12-2025

Your privacy is important to us. At ICR5, we handle personal information with responsibility, transparency, and in full compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable across Canada except the province of Quebec.

This Privacy Policy describes how personal information is collected, used, stored, disclosed, and protected when users access the website icr5.com or any related digital services operated by ICR5.

We request personal information only when it is genuinely necessary for delivering a service, improving user experience, ensuring platform security, or meeting legal obligations. All data collection is conducted lawfully, fairly, and with the user’s full awareness. We clearly explain what information is collected, why it is required, and how it will be processed.

Personal information is retained exclusively for the period required to fulfill the purposes for which it was collected. We implement appropriate technical and organizational safeguards—consistent with international security standards—to prevent unauthorized access, alteration, loss, misuse, or disclosure of personal information.

We do not share personal information with third parties except when required by law, when necessary to deliver a service requested by the user, or when the user provides explicit consent.

The ICR5 website may contain links to external third-party pages. As we do not control the content or privacy practices of these external sites, we are not responsible for their policies or actions. Users are encouraged to review the respective privacy notices before providing personal information to third-party services.

Users have the right to refuse the provision of certain personal information, but such refusal may affect the availability or proper functioning of specific features of the ICR5 platform.

By accessing or using the ICR5 website, the user acknowledges and accepts the terms of this Privacy Policy. If you have questions regarding how we collect, use, store, or protect your personal information, you may contact us at any time using the email provided in this document.

Identification of the Data Controller

Data Controller Information

The entity responsible for determining the purposes and means of processing personal information collected through the website icr5.com is:

Martech Digital Media LTDA
CNPJ: 44.803.907/0001-64
Address: Rua Alagoas, 1160, Savassi, Belo Horizonte, MG, Brazil
Email: [email protected]

Applicability Across Canada

This Privacy Policy applies to users located in Canada, with the exception of individuals residing in the province of Quebec. Since Quebec is governed by its own privacy legislation (Law 25), the services provided by ICR5 are not intended for residents of that jurisdiction.

Representation in Canada

At this time, ICR5 does not appoint a local representative within Canada, as PIPEDA does not mandate such designation. However, all privacy-related inquiries may be directed to the contact email listed above, and they will be handled in accordance with Canadian privacy standards.

Responsibility for Compliance

The Data Controller is responsible for ensuring that all personal information processed through icr5.com complies with the obligations set out under PIPEDA, including principles of accountability, consent, transparency, limiting use, safeguarding, and openness.

Appointment of Data Processors

ICR5 may appoint third-party service providers to process personal information on its behalf, including hosting services, analytics platforms, advertising networks, email service providers, and cloud storage solutions. These entities act as data processors and are contractually bound to process information only as instructed and to implement appropriate security measures.

Contact for Privacy Matters

Users may contact the Data Controller for questions, privacy requests, or concerns regarding the handling of personal information. All requests will be responded to within a reasonable time frame, in accordance with PIPEDA.

Personal Information We Collect and Purposes of Processing

ICR5 collects personal information only when necessary for the operation of the website icr5.com, for the provision of requested services, for security purposes, or to meet legal and business requirements. All data is collected with transparency and processed in accordance with the principles of PIPEDA.

Information Provided Voluntarily by the User

Users may choose to provide personal information when interacting with ICR5 through forms, contact requests, newsletter registrations, or other voluntary submissions. This may include:

Name and surname: used for identification and communication purposes.
Email address: used for replies, customer support, newsletter delivery, and account-related messages.
Country or region of residence: used to determine applicable settings, comply with regional privacy requirements, and tailor user experience.
Information submitted through contact or support forms: used exclusively to respond to the user’s request.
User preferences or responses to surveys: used to improve the website’s content and services.

Providing this information is optional; however, refusal may limit the ability to use certain features or receive specific services.

Information Collected Automatically During Website Use

When users access icr5.com, certain information is automatically collected through cookies, tracking pixels, analytics tools, server logs, and similar technologies. Automatically collected information may include:

IP address: used for security monitoring, fraud prevention, and geolocation approximation.
Browser type and version: used to optimize website functionality and compatibility.
Device information: such as operating system, screen resolution, and device type.
Pages visited and duration of visit: used for analytics and website performance improvement.
Click and interaction data: used to understand navigation patterns and improve usability.
Cookie identifiers and online unique IDs: used for analytics, advertising personalization, and remarketing (only with consent).

These data are processed for operational, security, and analytical purposes, and—when consent is provided—for advertising personalization.

Information Processed Through Google Services

ICR5 uses several Google technologies, including Google Analytics 4, Google Ads, Google AdSense, and Google Signals. These services may collect and process:

Advertising identifiers and cookie IDs: used for personalized ads, remarketing, and ad performance measurement.
User behavior and interaction data: including scrolling, clicks, time spent on pages, and navigation paths.
Demographic and interest-based data: when Google Signals is enabled and the user is logged into a Google account.
Analytics information: used to improve service performance and optimize content.

Google may combine these data with information collected from other websites and apps that use Google services. Processing occurs in accordance with Google’s Privacy Policy:

https://policies.google.com/technologies/partner-sites

These technologies are activated only after the user provides explicit consent through the cookie banner or consent management platform (CMP).

Information Received from Third Parties

ICR5 may receive additional information from third-party service providers, including:

Traffic analytics platforms
Anti-spam or security systems
Email marketing platforms
Affiliate networks and advertising partners

Such information is used exclusively for legitimate operational purposes and only when permitted by law.

No Collection of Sensitive Personal Information

ICR5 does not intend to collect sensitive personal information, such as health data, biometric data, political opinions, religious beliefs, or sexual orientation. If such information is inadvertently submitted by the user, it will be deleted unless retention is legally required.

Detailed Purposes of Processing

The personal information collected may be processed for the following purposes:

Website functionality: ensuring technical performance and stability.
User communication: responding to inquiries and providing support.
Newsletter delivery: sending updates and marketing messages (only with consent).
Security and fraud prevention: monitoring suspicious activity and protecting systems.
Analytics and performance improvement: analyzing website usage to refine content and features.
Personalized advertising: displaying ads based on user interests and behavior (only with consent).
Measurement of ad performance: evaluating conversions, impressions, and attribution.
Compliance with legal obligations: responding to regulatory or law enforcement requests.

Each category of data is processed strictly for the purposes listed above and will not be used for incompatible or unauthorized activities.

Legal Bases for Processing Under PIPEDA

ICR5 processes personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), which governs the collection, use, and disclosure of personal information in the course of commercial activity across Canada, except in the province of Quebec.

Under PIPEDA, organizations must identify the purposes for which information is collected and obtain meaningful consent. ICR5 relies on the following legal bases to ensure compliance with Canadian privacy requirements:

Consent of the User

ICR5 collects and processes personal information when the user provides explicit, informed, and voluntary consent. Consent is required for activities such as:

subscribing to newsletters or promotional communications;
personalized advertising through Google Ads, AdSense, or other partners;
activation of analytics or tracking cookies not essential to website function;
submission of contact forms or voluntary information.

Users may withdraw their consent at any time, without affecting the legality of processing carried out before withdrawal.

Legitimate Business Purposes

ICR5 processes certain categories of personal information based on legitimate business needs that align with PIPEDA’s principles. These activities include:

ensuring website performance, security, and fraud prevention;
analyzing aggregated data to improve services and user experience;
operating and maintaining the icr5.com platform;
managing internal administrative processes necessary for business operations.

These purposes do not override the user’s right to privacy and are limited to what is strictly necessary for website functionality and security.

Contractual or Service-Related Necessity

Certain processing activities are required to fulfill services requested by the user. This includes:

responding to inquiries submitted through contact forms;
providing access to content or resources offered by ICR5;
sending transactional or service-related communications.

If the user does not provide the necessary information, ICR5 may be unable to deliver requested services or respond effectively.

Compliance With Legal Obligations

ICR5 may process or disclose personal information when required to comply with applicable laws, regulations, or orders from competent authorities. This may include:

responding to law enforcement requests;
maintaining records for audit or reporting purposes;
protecting legal rights, preventing misuse, or enforcing policies.

Legal compliance processing occurs only to the extent strictly necessary and in accordance with PIPEDA.

Processing for Advertising, Measurement, and Personalization

ICR5 relies on user consent for:

personalized advertising through Google technologies;
remarketing and behavioral targeting;
audience segmentation and campaign measurement;
use of Google Signals for demographic and interest-based insights.

These activities are never activated without prior user consent through the cookie banner or consent management platform (CMP).

Transparency in Purpose Identification

ICR5 adheres to PIPEDA’s transparency principle by identifying and documenting the purpose for each processing activity. Personal information will never be used for purposes that are not compatible with those described in this Privacy Policy unless new consent is obtained.

Cookies and Tracking Technologies

The website icr5.com uses cookies and similar tracking technologies to ensure proper platform functionality, enhance user experience, analyze website performance, and, where consent is provided, enable personalized advertising through Google and other partners.

All non-essential cookies are activated only after the user has provided explicit consent through the cookie banner or consent management platform (CMP), in accordance with PIPEDA and Google’s mandatory requirements for publishers in Canada.

What Are Cookies?

Cookies are small text files stored on the user’s browser or device when visiting a website. They serve various purposes, including maintaining sessions, remembering preferences, analyzing traffic, and displaying personalized ads.

Cookies may be classified as essential or non-essential depending on their purpose and whether they require user consent.

Essential Technical Cookies

These cookies are necessary for the website to function correctly and provide services explicitly requested by the user. They are processed based on legitimate business purposes and do not require user consent.

Maintaining session integrity
Ensuring security and fraud prevention
Enabling core website features
Saving minimal preferences required for system operation

Functional and Preference Cookies

These cookies store user settings to improve usability and personalize basic features of the website. They are activated only when the user consents.

Language preferences
Display configurations
User interface customizations

Analytical and Performance Cookies

ICR5 uses analytical tools such as Google Analytics 4 (GA4) to understand how visitors interact with the website. These cookies collect aggregated, pseudonymized data for statistical purposes, including:

number of visitors and traffic volumes;
pages visited and time spent on each section;
navigation flow and interaction elements;
device, browser, and geographic trends.

These cookies are loaded only after the user provides explicit consent through the cookie management banner.

Advertising and Profiling Cookies

With the user’s consent, ICR5 uses advertising cookies to display personalized ads and measure the performance of advertising campaigns. These cookies may process:

Google Ads and AdSense identifiers;
online behavioral data for remarketing;
frequency capping and impression tracking;
conversion metrics and attribution;
audience segmentation through Google Signals.

These cookies support personalized advertising experiences and enable remarketing across Google platforms and websites participating in the Google advertising network.

Google Signals and Cross-Device Tracking

If the user enables Google Signals through their Google account settings, additional information such as demographics, interests, and cross-device activity may be used to generate aggregated analytics and advertising segments. This occurs only when:

the user is logged into a Google account;
has enabled Ads Personalization;
has consented to non-essential cookies on icr5.com.

Consent Management Platform (CMP)

ICR5 uses a cookie banner and consent management platform compliant with Google’s transparency requirements and industry standards. Through the CMP, users may:

accept or reject all non-essential cookies;
customize their preferences by category;
modify their consent choices at any time through the footer link “Manage Cookies”.

Managing or Disabling Cookies Through the Browser

Users can disable cookies directly from their browser settings. However, disabling essential cookies may affect site functionality, while blocking non-essential cookies may limit personalized experiences or advanced features.

Disabling Google Personalized Advertising

Users may disable Google personalized ads at any time through the following link:

https://myadcenter.google.com/personalizationoff

Additional controls for advertising preferences are available at:

https://myadcenter.google.com

Third-Party Cookies

Some third parties may place cookies on the user’s device through the ICR5 website. These cookies are governed by the respective privacy policies of the providers, including:

Google LLC (Analytics, Ads, AdSense, Signals)
Hosting platforms and CDN providers
Email marketing services
Affiliate networks and advertising partners

ICR5 is not responsible for external cookie practices and encourages users to review third-party privacy statements.

User Rights Under PIPEDA

Under the Personal Information Protection and Electronic Documents Act (PIPEDA), users of icr5.com have the right to access, understand, and control how their personal information is collected, used, and disclosed. ICR5 is committed to ensuring that all requests related to privacy rights are handled transparently and within reasonable timeframes.

Right to Access Personal Information

Users have the right to request confirmation of whether ICR5 holds personal information about them and to obtain access to such information. Upon request, ICR5 will provide:

a description of the personal information in our possession;
the purposes for which it is being used;
a list of third parties to whom the information has been disclosed, where applicable.

Access will be denied only in circumstances permitted by PIPEDA, such as when disclosure would reveal confidential commercial information or impact another individual’s privacy rights.

Right to Correct or Update Information

Users may request correction of inaccurate, incomplete, or outdated personal information. ICR5 will promptly update the data and, when necessary, notify third parties who may have received the incorrect information.

Right to Withdraw Consent

Users may withdraw their consent to the collection, use, or disclosure of their personal information at any time, except where such withdrawal would prevent ICR5 from fulfilling legal or contractual obligations.

Withdrawal of consent may affect the user’s ability to fully access certain features, especially those relying on cookies, analytics, or personalized advertising.

Right to Request Deletion

Users may request the deletion of their personal information when:

the information is no longer necessary for the purposes for which it was collected;
consent has been withdrawn;
the information was collected improperly or unlawfully;
deletion is required to comply with legal obligations.

ICR5 will assess each deletion request in accordance with PIPEDA and applicable retention obligations.

Right to Restrict Use or Disclosure

Users may request limitations on how their personal information is used or disclosed, particularly in cases where accuracy is contested or processing is under review.

Right to Challenge Compliance

Users may challenge ICR5’s compliance with PIPEDA by submitting a written complaint. All complaints will be investigated, and appropriate corrective measures will be taken when necessary.

Right to Information About Automated Processing

Users may request clarification on whether ICR5 employs automated decision-making systems or AI-based processing that may significantly impact them. ICR5 does not make automated decisions that produce legal or financial effects without human oversight.

How to Exercise Your Rights

Requests related to privacy rights must be submitted via email to the Data Controller:

Email: [email protected]

To protect user privacy, ICR5 may request verification of identity before providing access or processing certain requests.

Right to File a Complaint With the Privacy Commissioner of Canada

If the user is not satisfied with ICR5’s response, they may lodge a complaint with the Office of the Privacy Commissioner of Canada:

Users are encouraged to contact ICR5 first so that we may attempt to resolve concerns promptly and efficiently.

Data Retention Periods

ICR5 retains personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal or regulatory requirements, to resolve disputes, or to maintain essential business records. All retention practices follow the principles of PIPEDA, including limiting retention and ensuring that data is not kept longer than required.

General Retention Principles

The duration for which personal information is stored depends on the nature of the data and the purposes for which it is processed. ICR5 applies the following retention criteria:

Operational necessity: data is retained as long as needed to provide website services and respond to user requests.
Legal obligations: certain data may need to be retained to comply with tax, audit, or regulatory requirements.
Business continuity: logs and technical data may be retained for a limited period to ensure service reliability, security, and troubleshooting.
Consent-based processing: data collected for marketing or analytics purposes is retained until consent is withdrawn or expires according to internal policies.

Retention of Automatically Collected Data

Information collected automatically through cookies, analytics tools, or server logs is retained for a limited period, typically no longer than is necessary for security, analytics, or performance monitoring.

Technical logs: kept generally between 3 to 12 months, depending on security needs.
Cookie-based identifiers: retained according to user consent settings and cookie expiration periods.
Analytics data: retained for the duration configured in tools such as Google Analytics 4, typically 2 to 26 months, unless anonymized.

Retention of Contact and Support Information

Information provided through contact forms, support requests, or emails is retained only for the time needed to respond to the inquiry and maintain adequate internal records.

Support messages and inquiries: retained for up to 24 months, unless extended for legal reasons.
User communication history: retained to ensure continuity and quality of service.

Retention of Marketing and Newsletter Subscription Data

For users who subscribe to newsletters or marketing communications, personal information such as email addresses is retained until:

the user withdraws consent;
the subscription is canceled;
ICR5 discontinues the mailing service.

Users may unsubscribe at any time through the link provided in each communication or by contacting us directly.

Retention Related to Advertising and Personalization

Data used for advertising personalization, remarketing, or campaign measurement—such as cookie identifiers and analytics segments—is retained only while consent remains valid.

Advertising identifiers follow the retention periods established by Google and similar partners.
When consent is withdrawn, advertising data is no longer used and is either deleted or anonymized.

Deletion or Anonymization of Personal Information

Once personal information is no longer required for the purposes for which it was collected, ICR5 will:

delete the information securely;
anonymize the data permanently, removing identifiers;
aggregate the data for statistical purposes where appropriate.

Deletion procedures are carried out using secure methods that prevent unauthorized access or recovery of the information.

User Requests for Deletion

Users may request deletion of their personal information at any time, subject to exceptions under PIPEDA where retention is legally required. Requests must be submitted via email to the Data Controller.

ICR5 will inform the user if certain data must be retained to meet legal or operational obligations and will delete all other permissible information.

International Data Transfers

ICR5 operates globally and may transfer personal information to service providers located outside of Canada, including countries that may not offer the same level of data protection as Canadian privacy laws. These transfers occur primarily because ICR5 relies on third-party technologies—such as hosting platforms, cloud infrastructure, analytics tools, and advertising networks—to operate the website icr5.com effectively and securely.

All international transfers are conducted in accordance with PIPEDA’s accountability principle, meaning that ICR5 remains responsible for the protection of personal information transferred to third parties, regardless of the country where processing occurs.

Transfers to the United States

ICR5 uses services provided by companies based in the United States, including:

Google LLC (Ads, AdSense, Analytics, Signals)
Cloud hosting and content delivery network (CDN) providers
Email marketing and automation platforms
Data storage and security service providers

When personal information is transferred to U.S.-based systems, it may become subject to U.S. laws, including lawful access requests made by government authorities. ICR5 ensures contractual and technical protections to mitigate such risks.

Transfers to Other Jurisdictions

ICR5 may also rely on international service providers located in Europe, Asia, or Latin America for infrastructure support, analytics, content delivery, or security purposes. Regardless of location, such transfers occur only when:

they are necessary to operate the website or provide requested services;
appropriate contractual safeguards are in place;
the service provider commits to maintaining industry-standard security measures.

Safeguards for International Transfers

ICR5 employs multiple safeguards to protect personal information transferred outside of Canada. These may include:

Contractual agreements: requiring third parties to process data only as instructed and in accordance with strict confidentiality obligations.
Technical protections: including encryption, access controls, network security, and pseudonymization.
Organizational safeguards: limiting access to authorized personnel and implementing audit and monitoring procedures.
Vendor assessments: evaluating third-party privacy practices before onboarding.

While no method of transmission is entirely risk-free, ICR5 takes reasonable steps to ensure that international transfers are secure and compliant with PIPEDA.

Transfers Related to Google Services

Using Google Ads, Google Analytics 4, Google AdSense, and Google Signals may involve transferring personal information—such as cookie identifiers, usage data, and device information—to Google’s global servers.

These transfers are performed in accordance with Google’s global data handling policies, accessible at:

https://policies.google.com/technologies/partner-sites

ICR5 enables these technologies only when the user has provided explicit consent through the cookie management banner.

User Awareness of Cross-Border Risks

By using the ICR5 website and consenting to non-essential processing, users acknowledge that information may be processed in jurisdictions with different privacy laws from Canada. Nevertheless, ICR5 remains committed to protecting user data through all reasonable security and contractual measures.

Right to Request Information About Transfers

Users may request details about international transfers of their personal information, including:

the categories of data transferred;
the service providers involved;
the country of destination;
the type of protections in place.

Requests must be submitted to the Data Controller via email.

Security of Personal Information

ICR5 implements a comprehensive set of technical, administrative, and organizational measures to safeguard personal information collected through the website icr5.com. These measures are designed to prevent unauthorized access, disclosure, alteration, misuse, or loss of data, in accordance with the security requirements established under PIPEDA.

Technical Security Measures

To ensure the confidentiality and integrity of personal information, ICR5 employs industry-standard security practices, including:

Encryption: all data transmitted between the user’s browser and the website is protected by HTTPS/TLS encryption.
Secure server configurations: servers are hardened and monitored to reduce vulnerabilities.
Access controls: personal information is accessible only to authorized personnel who require access to perform their duties.
Network security: firewalls, intrusion detection systems, and anti-malware tools are used to mitigate cyber threats.
Data redundancy and backups: regular backups are maintained to ensure business continuity and prevent data loss.

Organizational Security Measures

ICR5 also implements measures that support responsible data handling across internal processes, including:

Employee training: staff members who handle personal information receive training on privacy practices and security protocols.
Confidentiality agreements: employees and contractors are required to respect strict confidentiality obligations.
Internal access policies: information is shared internally only on a need-to-know basis.
Regular audits: periodic reviews are conducted to ensure compliance with privacy and security standards.

Security Practices for Third-Party Providers

ICR5 engages third-party service providers for hosting, analytics, advertising, and operational support. These providers must adhere to strict security requirements, including:

processing data only under ICR5’s instructions;
implementing appropriate safeguards to protect user information;
maintaining industry-standard certifications or best practices;
promptly reporting any security incidents that could affect personal information.

ICR5 conducts assessments of third-party providers to ensure compliance with these obligations.

Protection Against Misuse and Fraud

To maintain platform integrity and protect users, ICR5 implements mechanisms to detect suspicious behavior, prevent automated abuse, and reduce fraudulent activities. These may include:

IP monitoring;
rate-limiting for repeated requests;
bot and spam detection tools;
behavioral analysis for anomaly detection.

Data Breach Response Procedures

Despite robust security measures, no method of transmission or storage is entirely immune to risk. In the event of a security breach involving personal information, ICR5 will:

take immediate steps to contain and assess the breach;
mitigate potential harm and secure affected systems;
notify affected users when required by law;
document all relevant details for accountability and future prevention efforts;
cooperate with authorities if the breach involves legal or regulatory implications.

User Responsibility for Maintaining Security

Users play an important role in protecting their own personal information. ICR5 encourages users to:

avoid sharing personal information unnecessarily through forms;
keep their devices updated and secured with antivirus software;
use secure internet connections when accessing the website;
exercise caution when interacting with third-party links found on the platform.

Continuous Improvement

ICR5 continually reviews and updates its security measures to adapt to evolving technologies, emerging threats, and regulatory developments. Enhancements may be implemented without prior notice, provided they continue to protect personal information in accordance with PIPEDA.

Use of Content, Copyright, and Artificial Intelligence

The content available on icr5.com, including text, images, graphics, videos, and digital resources, may consist of proprietary materials created by ICR5, licensed content obtained from third parties, and materials generated or enhanced using artificial intelligence technologies. All such content is protected under applicable copyright and intellectual property laws.

Proprietary and Licensed Content

ICR5 publishes content that may originate from the following sources:

Proprietary content: created directly by ICR5 or its contracted contributors.
Licensed stock media: images and assets sourced legally from platforms such as Adobe Stock, Freepik, Shutterstock, or equivalent providers.
Royalty-free resources: materials used under appropriate licensing terms when permitted.
Third-party informational sources: when referenced in accordance with applicable copyright rules.

Users may not reproduce, redistribute, modify, or commercially exploit any content from the ICR5 website without prior written authorization.

Content Generated or Enhanced Using Artificial Intelligence

ICR5 may employ artificial intelligence (“AI”) tools to generate, refine, or optimize certain types of content or functionality, including:

text generation and content drafting;
visual asset creation or enhancement;
automated formatting or content adjustments;
personalized user experience recommendations;
data-driven insights for operational improvements.

AI-generated or AI-enhanced content is reviewed by ICR5 personnel; however, due to technological limitations, users acknowledge that:

AI-generated content may contain minor errors or approximations;
AI-based content is provided for informational purposes only;
ICR5 does not rely on AI for decisions that produce legal, financial, or similarly significant effects without human oversight.

Intellectual Property Rights

All trademarks, logos, brand assets, and original materials appearing on icr5.com are the property of ICR5 or its licensors. Users agree not to:

copy, reproduce, or distribute protected content without permission;
modify or adapt proprietary materials;
use website content to train artificial intelligence models without consent;
misuse ICR5 trademarks, logos, or branding elements.

Any unauthorized use of content may result in legal action and claims for damages.

User-Submitted Content

If users submit comments, form entries, or other voluntary content through the website, they must ensure that:

the content does not infringe on third-party intellectual property rights;
no copyrighted material is included without appropriate authorization;
AI-generated submissions comply with the terms of the AI tool used.

By submitting content, the user grants ICR5 a non-exclusive, royalty-free license to process, display, and store such content solely for the purpose of operating the website or responding to inquiries.

Transparency Regarding AI Usage

ICR5 is committed to transparency regarding the use of AI. Upon request, users may receive information about whether specific content or experiences were generated or enhanced using artificial intelligence technologies.

AI tools used by ICR5 do not process sensitive personal information unless strictly necessary and permitted by law.

Limitation of Liability Concerning AI-Generated Content

AI-generated content is provided on an “as is” basis. To the fullest extent permitted by law, ICR5 disclaims liability for:

errors, inaccuracies, or omissions in AI-generated output;
user decisions made in reliance on AI content;
damages resulting from misuse of AI-enhanced materials.

Reporting Copyright or IP Concerns

If a user believes that content published on icr5.com infringes on their copyright or intellectual property rights, they may report the matter to ICR5 using the contact information provided in this Policy.

ICR5 will promptly investigate all claims and remove infringing material when appropriate.

Updates to This Privacy Policy

ICR5 may update or modify this Privacy Policy from time to time to reflect changes in its data processing activities, legal requirements, technological advancements, or operational practices. Any updates will be made in accordance with PIPEDA’s transparency obligations, ensuring that users remain informed about how their personal information is managed.

Reasons for Updating This Policy

Changes to the Privacy Policy may occur for several reasons, including:

introduction of new features or services on icr5.com;
changes to how personal information is collected, used, or disclosed;
updates to comply with revised laws or regulatory guidelines;
integration of new third-party tools, technologies, or service providers;
updates to internal privacy practices or security measures.

Notification of Policy Changes

ICR5 will take reasonable steps to inform users of material changes to this Privacy Policy. Notifications may include:

updating the “Last Updated” date at the top of the policy;
displaying a notice on the website homepage or within relevant sections;
sending email notifications to subscribed users when appropriate.

Users are encouraged to review this Privacy Policy periodically to stay informed about how ICR5 protects and processes personal information.

Continued Use as Acceptance

By continuing to use the ICR5 website after updates are posted, users acknowledge and accept the revised terms of the Privacy Policy. If users do not agree with the changes, they may discontinue use of the website or exercise their rights as described in this document.

Access to Previous Versions

ICR5 may maintain archived versions of previous privacy policies to ensure transparency and historical accuracy. Users may request access to earlier versions by contacting the Data Controller.

Contact Information

Users may contact ICR5 at any time regarding questions, concerns, or requests related to this Privacy Policy or the handling of personal information. All inquiries will be addressed within a reasonable timeframe and in accordance with the requirements of PIPEDA.

Data Controller Contact Details

The Data Controller responsible for processing personal information collected through the website icr5.com is:

Martech Digital Media LTDA
CNPJ: 44.803.907/0001-64
Address: Rua Alagoas, 1160, Savassi, Belo Horizonte, MG, Brazil
Email: [email protected]

Submitting Privacy Requests

Users may exercise their rights under PIPEDA by submitting a written request to the email address listed above. Requests may include, but are not limited to:

access to personal information held by ICR5;
correction or updating of inaccurate data;
withdrawal of consent for specific processing activities;
requests for deletion of personal information;
inquiries about disclosures to third parties;
questions about privacy or security practices.

For security reasons, ICR5 may require verification of identity before responding to certain requests.

Complaints About Privacy Practices

Users who believe that ICR5 has not handled their personal information in accordance with PIPEDA may file a complaint directly with the Data Controller. All complaints will be investigated promptly and corrective actions will be taken when necessary.

Escalation to the Office of the Privacy Commissioner of Canada

If a user is not satisfied with ICR5’s response to a privacy-related concern, they may escalate the issue to the Office of the Privacy Commissioner of Canada (OPC):

ICR5 encourages users to contact us first so we may attempt to resolve their concerns directly and efficiently.

Language of Communication

All privacy inquiries and requests must be submitted in English. While ICR5 may offer support in additional languages, the English version of this Privacy Policy shall govern its interpretation and application.

Updates to Contact Information

If ICR5 modifies its contact information or appoints a local representative in Canada, such changes will be reflected in the updated version of this Privacy Policy.